Improving advertising budgeting :
insights from the MAX Program of Managing Advertising Expenditures for Financial Performance : conference report of the MAX conference, November 19-20, 1998, New York City /
Stephen A. Greyser, and H. Paul Root, editors.

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Meeting Name
MAX Conference New York, N.Y.) (1998 :
Related Names
Root, H. Paul.
Greyser, Stephen A.
Marketing Science Institute.
Language(s)
English
Published
Cambridge, Mass. : Marketing Science Institute, 1999.
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