Cases in marketing management /
Edward C. Bursk, Stephen A. Greyser.

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Main Author
Bursk, Edward C., 1907-1990.
Related Names
Greyser, Stephen A.
Language(s)
English
Published
Englewood Cliffs, N.J. : Prentice-Hall, [1975]
Edition
2d ed.
Subjects
Marketing > Management > Case studies.
Physical Description
xv, 233 p. : ill. ; 23 cm.
ISBN
0131188933
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Limited (search only)   University of Michigan