Cases in advertising and communications management /
Stephen A. Greyser ; with the collaboration of Robert J. Kopp.

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Main Author: Greyser, Stephen A.
Related Names: Kopp, Robert J.
Language(s): English
Published: Englewood Cliffs, N.J. : Prentice Hall, c1992.
Edition: 3rd ed.
Subjects: Advertising > Advertising / United States > Advertising / United States / Communication systems > Advertising / United States / Communication systems / Case studies.
Advertising > Advertising / United States > Advertising / United States / Management > Advertising / United States / Management / Case studies.
Physical Description: xvii, 681 p. : ill. ; 25 cm.
ISBN: 0131175084 (pbk) :
0131161385 :
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