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830524s1972 njua b 001 0 eng |
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‡a659.1
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‡aGreyser, Stephen A.
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245 |
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‡aCases in advertising and communications management
‡c[by] Stephen A. Greyser.
|
260 |
⊔ |
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‡aEnglewood Cliffs, N.J.,
‡bPrentice-Hall
‡c[c1972]
|
300 |
⊔ |
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‡axvi, 665 p.
‡billus.
‡c24 cm.
|
504 |
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⊔ |
‡aIncludes bibliographical references.
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538 |
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‡aMode of access: Internet.
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650 |
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‡aAdvertising
‡xCase studies.
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