Perspectives for research in marketing;
seven essays
[by] David A. Revzan.

Description

Main Author

Revzan, David Allen, 1909-

Related Names

University of California, Berkeley. Graduate School of Business Administration.

Language(s)

English

Published

[Berkeley] : Institute of Business and Economic Research [University of California, 1965]

Subjects

Marketing research.

Note

Includes bibliographies.
"A chronological list of publications by David A. Revzan": p. 147-151.
At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley.
A Publication of the Institute of Business and Economic Research, University of California.

Physical Description

155 p. 23 cm.

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