The design of consumer research panels: conception and administration of the Berkeley food panel
[by] Louis P. Bucklin and James M. Carman.

Description

Main Author

Bucklin, Louis P.

Related Names

Carman, James M., joint author.
University of California, Berkeley. Graduate School of Business Administration

Language(s)

English

Published

[Berkeley] Institute of Business and Economic Research [1967]

Subjects

Grocery trade > Grocery trade / California > Grocery trade / California / Berkeley.
Consumer panels > Consumer panels / California > Consumer panels / California / Berkeley.

Note

At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley.
Publications of the Institute of Business and Economic Research, University of California.

Physical Description

x, 195 p. illus., forms, maps. 23 cm.

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