Perspectives for research in marketing;
seven essays
[by] David A. Revzan.

APA Citation

Revzan, D. Allen., University of California, B. Graduate School of Business Administration. Perspectives for research in marketing: seven essays. [Berkeley]: Institute of Business and Economic Research [University of California, 1965].

MLA Citation

Revzan, David Allen, 1909-, and Berkeley. Graduate School of Business Administration University of California. Perspectives for Research In Marketing: Seven Essays. [Berkeley]: Institute of Business and Economic Research [University of California, 1965],

Warning: These citations may not always be complete (especially for serials).