A theory of distribution channel structure
[by] Louis P. Bucklin.

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Main Author: Bucklin, Louis P.
Related Names: University of California, Berkeley. Graduate School of Business Administration.
Language(s): English
Published: [Berkeley : University of California, Institute of Business and Economic Research, 1966]
Subjects: Marketing.
Note: At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley.
Physical Description: xii, 108 p. illus. 23 cm.
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