Perspectives for research in marketing; seven essays

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100 1 ⊔ ‡aRevzan, David Allen, ‡d1909-
245 1 0 ‡aPerspectives for research in marketing; ‡bseven essays ‡c[by] David A. Revzan.
260 ⊔ ⊔ ‡a[Berkeley] : ‡bInstitute of Business and Economic Research [University of California, 1965]
300 ⊔ ⊔ ‡a155 p. 23 cm.
490 0 ⊔ ‡aIBER special publications
500 ⊔ ⊔ ‡aIncludes bibliographies.
500 ⊔ ⊔ ‡a"A chronological list of publications by David A. Revzan": p. 147-151.
500 ⊔ ⊔ ‡aAt head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley.
500 ⊔ ⊔ ‡aA Publication of the Institute of Business and Economic Research, University of California.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aMarketing research.
710 2 ⊔ ‡aUniversity of California, Berkeley. ‡bGraduate School of Business Administration.
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