Studies in a simulated market
[by] Lee E. Preston and Norman R. Collins. With the assistance of Jan H. Guettler and David Hupp, and with a contribution by Austin C. Hoggatt.

Description

Main Author

Preston, Lee E.

Related Names

Collins, Norman R.
University of California, Berkeley. Graduate School of Business Administration.

Language(s)

English

Published

[Berkeley, Calif.] Institute of Business and Economic Research [1966]

Subjects

Simulation methods.
Marketing research.

Note

At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley.
A publication of the Institute of Business and Economic Research, University of California, Berkeley.

Physical Description

ix, 180 p. illus. 23 cm.

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