The Relationship of advertising expenditures to sales :
an anthology of classic articles /
edited by Avijit Ghosh, C. Samuel Craig.

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Related Names
Craig, C. Samuel.
Ghosh, Avijit.
Language(s)
English
Published
New York : Garland Pub., 1986.
Subjects
Sales.
Advertising > Costs.
Physical Description
1 v. (various pagings) : ill. ; 24 cm.
ISBN
0824067649
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Limited (search only)   University of Michigan