Personal selling :
theory, research, and practice /
edited by Jacob Jacoby, C. Samuel Craig.

APA Citation

Craig, C. Samuel., Jacoby, J., Association for Consumer Research (U.S.)., New York University. Institute of Retail Management. (1984). Personal selling: theory, research, and practice. Lexington, Mass.: LexingtonBooks.

MLA Citation

Craig, C. Samuel, Jacob Jacoby, Association for Consumer Research (U.S.), and New York University. Institute of Retail Management. Personal Selling: Theory, Research, And Practice. Lexington, Mass.: LexingtonBooks, 1984.

Warning: These citations may not always be complete (especially for serials).