Experimentally validating a conceptualization of brand loyalty /
[by] Jacob Jacoby and David B. Kyner.

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Main Author: Jacoby, Jacob.
Related Names: Kyner, David B.
Language(s): English
Published: [University Park, Pa.] : Pennsylvania State University, College of Business Administration, 1972.
Subjects: Marketing.
Consumers' preferences.
Note: Cover title.
Physical Description: 29 pages ; 28 cm
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Item Link	Original Source
Limited (search only) no.16	Pennsylvania State University

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