Experimentally validating a conceptualization of brand loyalty

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035 ‡a(OCoLC)78581920
035 ‡aLIAS485170
040 ‡aPSt ‡cPSt ‡dWaOLN ‡dUtOrBLW
100 1 ‡aJacoby, Jacob.
245 1 0 ‡aExperimentally validating a conceptualization of brand loyalty / ‡c[by] Jacob Jacoby and David B. Kyner.
264 1 ‡a[University Park, Pa.] : ‡bPennsylvania State University, College of Business Administration, ‡c1972.
300 ‡a29 pages ; ‡c28 cm
336 ‡atext ‡btxt ‡2rdacontent
337 ‡aunmediated ‡bn ‡2rdamedia
338 ‡avolume ‡bnc ‡2rdacarrier
490 0 ‡aWorking series in marketing research ; ‡vno. 16
500 ‡aCover title.
504 ‡a"References": pages 26-29.
538 ‡aMode of access: Internet.
650 0 ‡aMarketing.
650 0 ‡aConsumers' preferences.
700 1 ‡aKyner, David B.
CID ‡a007054568
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DAT 1 ‡a20240807140621.0 ‡b2024-08-08T05:43:10Z
DAT 2 ‡a2023-03-04T18:30:02Z
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