Experimentally validating a conceptualization of brand loyalty /
[by] Jacob Jacoby and David B. Kyner.

APA Citation

Jacoby, J., Kyner, D. B. (1972). Experimentally validating a conceptualization of brand loyalty. [University Park, Pa.]: Pennsylvania State University, College of Business Administration.

MLA Citation

Jacoby, Jacob, and David B Kyner. Experimentally Validating a Conceptualization of Brand Loyalty. [University Park, Pa.]: Pennsylvania State University, College of Business Administration, 1972.

Warning: These citations may not always be complete (especially for serials).