Sales promotion management

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100	1	⊔	‡aQuelch, John A.
245	1	0	‡aSales promotion management / ‡cJohn A. Quelch.
260	⊔	⊔	‡aEnglewood Cliffs, N.J. : ‡bPrentice Hall, ‡cc1989.
300	⊔	⊔	‡axi, 350 p. : ‡bill. ; ‡c24 cm.
336	⊔	⊔	‡atext ‡btxt ‡2rdacontent
337	⊔	⊔	‡aunmediated ‡bn ‡2rdamedia
338	⊔	⊔	‡avolume ‡bnc ‡2rdacarrier
490	0	⊔	‡aPrentice Hall series in marketing
504	⊔	⊔	‡aIncludes bibliographical references.
538	⊔	⊔	‡aMode of access: Internet.
650	⊔	0	‡aSales management ‡vCase studies. ‡0http://id.loc.gov/authorities/subjects/sh2010111833
650	⊔	0	‡aSales promotion ‡vCase studies.
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