Marketing costs in consumer goods industries /
Robert D. Buzzell and Paul W. Farris.

APA Citation

Buzzell, R. D. (Robert Dow)., Farris, P. W., Marketing Science Institute. (1976). Marketing costs in consumer goods industries. Cambridge, Mass: Marketing Science Institute.

MLA Citation

Buzzell, Robert D. (Robert Dow), 1933-, Paul W Farris, and Marketing Science Institute. Marketing Costs In Consumer Goods Industries. Cambridge, Mass: Marketing Science Institute, 1976.