Market segmentation; concepts and applications.
Edited by James F. Engel, Henry F. Fiorillo [and] Murray A. Cayley.

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Main Author: Engel, James F.
Related Names: Cayley, Murray Alexander, 1936-
Fiorillo, Henry F.
Language(s): English
Published: New York, Holt, Rinehart and Winston [1972]
Subjects: Market segmentation.
Physical Description: xiii, 486 p. illus. 23 cm.
ISBN: 0030880823
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Limited (search only)	University of Michigan

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