Contemporary cases in consumer behavior /
Roger D. Blackwell, James F. Engel, W. Wayne Talarzyk.

Description

Tools

Cite this Export citation file
Main Author
Blackwell, Roger D.
Related Names
Talarzyk, W. Wayne
Engel, James F.
Language(s)
English
Published
Hinsdale, Ill. : Dryden Press, c1977.
Subjects
Marketing research > Case studies.
Consumers > Case studies.
Physical Description
xviii, 407 p. : ill. ; 23 cm.
ISBN
0030169615
Locate a Print Version
Find in a library

Viewability

Item Link Original Source
Limited (search only)   University of Wisconsin - Madison