Promotional strategy :
managing the marketing communications process /
James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

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Main Author
Engel, James F.
Related Names
Kinnear, Thomas C., 1943-
Warshaw, Martin R.
Language(s)
English
Published
Burr Ridge, Ill. : Irwin, c1994.
Edition
8th ed.
Subjects
Marketing > Management.
Advertising.
Marketing.
Physical Description
xv, 624 p. : ill. (some col.) ; 24 cm.
ISBN
0256082049
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