Promotional strategy /
James F. Engel, Hugh G. Wales, Martin R. Warshaw.

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Main Author: Engel, James F.
Related Names: Warshaw, Martin R.
Wales, Hugh G.
Language(s): English
Published: Homewood, Ill. : R. D. Irwin, 1975.
Edition: 3d ed.
Subjects: Marketing > Marketing / Management.
Advertising.
Marketing.
Physical Description: xiii, 650 p. : ill. ; 24 cm.
ISBN: 0256016364
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Limited (search only)	University of Minnesota

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