Market segmentation; concepts and applications.
Edited by James F. Engel, Henry F. Fiorillo [and] Murray A. Cayley.
APA Citation
Engel, J. F., Cayley, M. Alexander., Fiorillo, H. F. (1972). Market segmentation; concepts and applications. New York: Holt, Rinehart and Winston.
MLA Citation
Engel, James F, Murray Alexander Cayley, and Henry F Fiorillo. Market Segmentation; Concepts And Applications. New York: Holt, Rinehart and Winston, 1972.
Warning: These citations may not always be complete (especially for serials).