Consumer behavior;
selected readings,
edited for the American Marketing Association by James F. Engel.

Description

Main Author

Engel, James F.

Language(s)

English

Published

Homewood, Ill. : R. D. Irwin, 1968.

Subjects

Consumers > Consumers / United States.
Motivation research (Marketing)

Note

Articles selected from American Marketing Association publications.

Physical Description

ix, 233 p. illus. 23 cm.

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