Cheap but good marketing research /
Alan R. Andreasen.

Description

Tools

Cite this Export citation file

Main Author: Andreasen, Alan R., 1934-
Language(s): English
Published: Homewood, Ill. : Dow Jones-Irwin, c1988.
Subjects: Marketing research.
Physical Description: xv, 281 p. : ill. ; 24 cm.
ISBN: 0870947729 :
Locate a Print Version: Find in a library

Viewability

Item Link	Original Source
Limited (search only)	University of Michigan

View HathiTrust MARC record

Similar Items

Expanding the audience for the performing arts

Author: Andreasen, Alan R., 1934-
Published: 1990

Inner city business; a case study of Buffalo, New York

Author: Andreasen, Alan R., 1934-
Published: 1971

Marketing social change : changing behavior to promote health, social development, and the environment

Author: Andreasen, Alan R., 1934-
Published: 1995

Ethics in social marketing

Author: Andreasen, Alan R., 1934-
Published: 2001

Social marketing in the 21st century

Author: Andreasen, Alan R., 1934-
Published: 2006

Mythological barriers to the use of marketing research by small and non-profit organizations

Author: Andreasen, Alan R., 1934-
Published: 1981

Consumer satisfaction in loose monopolies : the case of medical care

Author: Andreasen, Alan R., 1934-
Published: 1980

"Power potential" channel strategies in social marketing

Author: Andreasen, Alan R., 1934-
Published: 1981

Strategic marketing for nonprofit organizations

Author: Kotler, Philip.
Published: 1991

Improving inner-city marketing

Author: Andreasen, Alan R., 1934-
Published: 1972