Mythological barriers to the use of marketing research by small and non-profit organizations /
Alan R. Andreasen.

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Main Author: Andreasen, Alan R., 1934-
Language(s): English
Published: [Urbana] : College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois, Urbana-Champaign, July 1981.
Subjects: Marketing research.
Note: "Working draft: not to be quoted without permission."
Physical Description: 19 p. ; 28 cm.
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Item Link	Original Source
Limited (search only) BEBR No. 790	University of Illinois at Urbana-Champaign

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