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Cheap but good marketing research /
Alan R. Andreasen.

APA Citation

Andreasen, A. R. (1988). Cheap but good marketing research. Homewood, Ill.: Dow Jones-Irwin.

MLA Citation

Andreasen, Alan R., 1934-. Cheap but Good Marketing Research. Homewood, Ill.: Dow Jones-Irwin, 1988.

Warning: These citations may not always be complete (especially for serials).