Cheap but good marketing research

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100 1 ⊔ ‡aAndreasen, Alan R., ‡d1934-
245 1 0 ‡aCheap but good marketing research / ‡cAlan R. Andreasen.
260 ⊔ ⊔ ‡aHomewood, Ill. : ‡bDow Jones-Irwin, ‡cc1988.
300 ⊔ ⊔ ‡axv, 281 p. : ‡bill. ; ‡c24 cm.
504 ⊔ ⊔ ‡aIncludes bibliographies and index.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aMarketing research.
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