Marketing social change :
changing behavior to promote health, social development, and the environment /
Alan R. Andreasen.

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Main Author: Andreasen, Alan R., 1934-
Language(s): English
Published: San Francisco : Jossey-Bass, c1995.
Edition: 1st ed.
Subjects: Behavior modification.
Social problems.
Social change.
Social marketing.
Physical Description: xx, 348 p. : ill. ; 24 cm
ISBN: 0787901377
Locate a Print Version: Find in a library

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Item Link	Original Source
Limited (search only)	University of Michigan
Limited (search only)	University of California

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