Ethics in social marketing /
Alan R. Andreasen, editor.

Description

Tools

Cite this Export citation file

Related Names: Andreasen, Alan R., 1934-
Language(s): English
Published: Washington, D.C. : Georgetown University Press, c2001.
Subjects: Social marketing > Social marketing / Moral and ethical aspects.
Physical Description: ix, 212 p. : ill. ; 24 cm.
ISBN: 0878408207
0878408193
Locate a Print Version: Find in a library

Viewability

Item Link	Original Source
Limited (search only)	University of Michigan
Limited (search only)	University of Virginia

View HathiTrust MARC record

Similar Items

Social marketing in the 21st century

Author: Andreasen, Alan R., 1934-
Published: 2006

Inner city business; a case study of Buffalo, New York

Author: Andreasen, Alan R., 1934-
Published: 1971

Marketing social change : changing behavior to promote health, social development, and the environment

Author: Andreasen, Alan R., 1934-
Published: 1995

Cheap but good marketing research

Author: Andreasen, Alan R., 1934-
Published: 1988

Consumer satisfaction in loose monopolies : the case of medical care

Author: Andreasen, Alan R., 1934-
Published: 1980

"Power potential" channel strategies in social marketing

Author: Andreasen, Alan R., 1934-
Published: 1981

Mythological barriers to the use of marketing research by small and non-profit organizations

Author: Andreasen, Alan R., 1934-
Published: 1981

Expanding the audience for the performing arts

Author: Andreasen, Alan R., 1934-
Published: 1990

Strategic marketing for nonprofit organizations

Author: Kotler, Philip.
Published: 1991

Improving inner-city marketing

Author: Andreasen, Alan R., 1934-
Published: 1972