Marketing research : text and cases

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100 1 ⊔ ‡aBoyd, Harper W.
245 1 0 ‡aMarketing research : ‡btext and cases / ‡cHarper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.
250 ⊔ ⊔ ‡a7th ed.
260 ⊔ ⊔ ‡aHomewood, Ill. : ‡bIrwin, ‡c1989.
300 ⊔ ⊔ ‡axv, 816 pages : ‡billustrations ; ‡c25 cm
336 ⊔ ⊔ ‡atext ‡btxt ‡2rdacontent
337 ⊔ ⊔ ‡aunmediated ‡bn ‡2rdamedia
338 ⊔ ⊔ ‡avolume ‡bnc ‡2rdacarrier
504 ⊔ ⊔ ‡aIncludes bibliographical references and index.
505 0 ⊔ ‡apt. 1. Introduction to marketing research -- pt. 2. The marketing research process -- pt. 3. Selected applications of marketing research.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 7 ‡aMarketing ‡xRecherche ‡xCas, etudes de. ‡2ram
650 ⊔ 7 ‡aMarketing ‡xRecherche. ‡2ram
650 ⊔ 7 ‡aMarketingforschung ‡2gnd
650 ⊔ 7 ‡aFallstudiensammlung ‡2gnd
650 ⊔ 7 ‡aMarketing research. ‡2fast ‡0(OCoLC)fst01010284
650 ⊔ 6 ‡aMarketing ‡xRecherche ‡xCas, Études de.
650 ⊔ 6 ‡aMarketing ‡xRecherche.
650 ⊔ 0 ‡aMarketing research ‡vCase studies.
650 ⊔ 0 ‡aMarketing research.
655 ⊔ 7 ‡aCase studies. ‡2fast ‡0(OCoLC)fst01423765
700 1 ⊔ ‡aStasch, Stanley F.
700 1 ⊔ ‡aWestfall, Ralph L.
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