Handbook of qualitative research methods in marketing /
edited by Russell W. Belk.

Description

Related Names

Belk, Russell W.

Language(s)

English

Published

Cheltenham, UK ; Edward Elgar, ©2006.

Subjects

Qualitative research > Qualitative research / Methodology.
Marketing research > Marketing research / Methodology.
Consumers > Consumers / Research > Consumers / Research / Methodology.
Qualitative research > Qualitative research / Methodology.
Consumers > Consumers / Research > Consumers / Research / Methodology.
Marketing research > Marketing research / Methodology.
Reference works.
Reference works.

Summary

This work offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. It begins with a history of qualitative methods in marketing by Sidney Levy and continues with discussions of current thought and practice.

Physical Description

xi, 595 pages : illustrations ; 26 cm

ISBN

1847209580
9781847209580
9781845421007
1845421000

Locate a Print Version

Find in a library

Viewability