Handbook of qualitative research methods in marketing

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050 0 0 ‡aHF5415.2 ‡b.H288 2006
082 0 0 ‡a658.8/3 ‡222
245 0 0 ‡aHandbook of qualitative research methods in marketing / ‡cedited by Russell W. Belk.
260 ⊔ ⊔ ‡aCheltenham, UK ; ‡aNorthampton, MA : ‡bEdward Elgar, ‡c©2006.
300 ⊔ ⊔ ‡axi, 595 pages : ‡billustrations ; ‡c26 cm
336 ⊔ ⊔ ‡atext ‡btxt ‡2rdacontent
337 ⊔ ⊔ ‡aunmediated ‡bn ‡2rdamedia
338 ⊔ ⊔ ‡avolume ‡bnc ‡2rdacarrier
504 ⊔ ⊔ ‡aIncludes bibliographical references and index.
505 0 0 ‡tHistory of qualitative research methods in marketing / ‡rSidney J. Levy -- ‡tBreaking new ground : developing grounded theories in marketing and consumer behavior / ‡rEileen Fischer and Cele C. Otnes -- ‡tThe semiotic paradigm on meaning in the marketplace / ‡rDavid Glen Mick and Laura R. Oswald -- ‡tRethinking the critical imagination / ‡rJeff B. Murray and Julie L. Ozanne -- ‡tQualitative research in advertising : twenty years in revolution / ‡rLinda M. Scott -- ‡tQualitative historical research in marketing / ‡rTerrence H. Witkowski and D.G. Brian Jones -- ‡tResearching the cultures of brands / ‡rAnders Bengtsson and Jacob Ostberg -- ‡tResearching brands ethnographically : an interpretive community approach / ‡rSteven M. Kates -- ‡tMaking contexts matter : selecting research contexts for theoretical insights / ‡rEric Arnould, Linda Price and Risto Moisio -- ‡tNetnography 2.0 / ‡rRobert V. Kozinets -- ‡tLet's pretend : projective methods reconsidered / ‡rDennis W. Rook -- ‡tStories : how they are used and produced in market(ing) research / ‡rGillian C. Hopkinson and Margaret K. Hogg -- ‡tThe extended case method in consumer research / ‡rSteven M. Kates -- ‡tUnpacking the many faces of introspective consciousness : a metacognitive-poststructuralist exercise / ‡rStephen J. Gould -- ‡tMixed methods in interpretive research : an application to the study of the self concept / ‡rShalini Bahl and George R. Milne -- ‡tThe Monticello correction : consumption in history / ‡rLinda M. Scott, Jason Chambers and Katherine Sredl -- ‡tUsing video-elicitation to research sensitive topics : understanding the purchase process following natural disaster / ‡rShay Sayre -- ‡tUsing oral history methods in consumer research / ‡rRichard Elliott and Andrea Davies -- ‡tFocus groups in marketing research / ‡rMiriam Catterall and Pauline Maclaran -- ‡tFielding ethnographic teams : strategy, implementation, and evaluation / ‡rJohn F. Sherry -- ‡tWriting pictures/taking fieldnotes : towards a more visual and material ethnographic consumer research / ‡rLisa Peñaloza and Julien Cayla -- ‡tMetaphors, needs and new product ideation / ‡rJeffrey F. Durgee and Manli Chen -- ‡tCritical visual analysis / ‡rJonathan E. Schroeder -- ‡tFraming the research and avoiding harm : representing the vulnerability of consumers / ‡rStacey Menzel Baker and James W. Gentry -- ‡tCamcorder society : quality videography in consumer and marketing research / ‡rRobert V. Kozinets and Russell W. Belk -- ‡tWriting it up, writing it down : being reflexive in accounts of consumer behavior / ‡rAnnamma Joy [and others] -- ‡tReading ethnographic research : bringing segments to life through movie making and metaphor / ‡rDiane M. Martin, John W. Schouten and James H. McAlexander -- ‡tEntering entertainment : creating consumer documentaries for corporate clients / ‡rPatricia L. Sunderland -- ‡tCapturing time / ‡rCele C. Otnes [and others] -- ‡tConsumption experiences as escape : an application of the Zaltman metaphor elicitation technique / ‡rRobin A. Coulter -- ‡tRomancing the gene : making myth from 'hard science' / ‡rElizabeth C. Hirschman and Donald Panther-Yates -- ‡tPushing the boundaries of ethnography in the practice of marketing research / ‡rRita M. Denny -- ‡tAutobiography / ‡rStephen Brown -- ‡tThe consumption of stories / ‡rSidney J. Levy -- ‡tDiscerning marketers' meanings : depth interviews with sales executives / ‡rJune Cotte and Geoffrey Kistruck -- ‡tPhoto essays and the mining of minutiae in consumer research : 'bout the time I got to Phoenix / ‡rMorris B. Holbrook -- ‡tThe emergence of multi-sited ethnography in anthropology and marketing / ‡rKarin M. Ekström -- ‡tDoing research on sensitive topics : studying covered Turkish women / ‡rGüliz Ger and Özlem Sandikci -- ‡tGrasping the global : multi-sited ethnographic market studies / ‡rDannie Kjeldgaard, Fabien Faurholt Csaba and Güliz Ger -- ‡tIn pursuit of the 'inside view' : training the gaze on advertising and market practitioners / ‡rDaniel Thomas Cook -- ‡tResearch ethnicity and consumption / ‡rLisa Peñaloza -- ‡tThe etiquette of qualitative research / ‡rJulie A. Ruth and Cele C. Otnes.
520 8 ⊔ ‡aThis work offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. It begins with a history of qualitative methods in marketing by Sidney Levy and continues with discussions of current thought and practice.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 7 ‡aQualitative research ‡xMethodology. ‡2fast ‡0(OCoLC)fst01923255
650 ⊔ 7 ‡aMarketing research ‡xMethodology. ‡2fast ‡0(OCoLC)fst01010296
650 ⊔ 7 ‡aConsumers ‡xResearch ‡xMethodology. ‡2fast ‡0(OCoLC)fst00876430
650 ⊔ 0 ‡aQualitative research ‡xMethodology.
650 ⊔ 0 ‡aConsumers ‡xResearch ‡xMethodology.
650 ⊔ 0 ‡aMarketing research ‡xMethodology.
655 ⊔ 7 ‡aReference works. ‡2lcgft
655 ⊔ 7 ‡aReference works. ‡2fast ‡0(OCoLC)fst01919963
700 1 ⊔ ‡aBelk, Russell W.
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