1984 AMA educators' proceedings /
editors, Russell W. Belk ... [et al.].

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Related Names: Belk, Russell W.
American Marketing Association. Educators' Conference
American Marketing Association.
Language(s): English
Published: Chicago, IL : American Marketing Association, c1984.
Subjects: Marketing > Marketing / Congresses.
Note: "The 1984 American Marketing Association Summer Educators' Conference ... held in Chicago on August 12-15"--P. ix.
Physical Description: xiv, 431 p. ; 28 cm.
ISBN: 0877571694 (pbk.)
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