A basic bibliography on experimental design in marketing /
David M. Gardner, Russell W. Belk.

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Main Author: Gardner, David Morgan, 1936-
Related Names: Belk, Russell W.
Language(s): English
Published: Chicago, Ill. : American Marketing Association, c1980.
Subjects: Experimental design > Experimental design / Bibliography.
Marketing > Marketing / Bibliography.
Physical Description: ix, 59 p. ; 23 cm.
ISBN: 0877571422
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