Consumption & marketing :
macro dimensions /
[edited by] Russell W. Belk, Nikhilesh Dholakia, Alladi Venkatesh.

Description

Related Names

Venkatesh, Alladi.
Dholakia, Nikhilesh, 1947-
Belk, Russell W.

Language(s)

English

Published

Cincinnati, Ohio : South-Western College Pub., c1996 (i.e.1995)

Subjects

Marketing.
Consumption (Economics)

Physical Description

xiii, 360 p. : ill. ; 24 cm.

ISBN

0538850507 (pbk.)

Locate a Print Version

Find in a library

Viewability