Mythological barriers to the use of marketing research by small and non-profit organizations /
Alan R. Andreasen.

APA Citation

Andreasen, A. R. (1981). Mythological barriers to the use of marketing research by small and non-profit organizations. [Urbana]: College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois, Urbana-Champaign.

MLA Citation

Andreasen, Alan R., 1934-. Mythological Barriers to the Use of Marketing Research by Small And Non-profit Organizations. [Urbana]: College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois, Urbana-Champaign, 1981.