Consumer behavior :
building marketing strategy /
Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.

Description

Main Author

Hawkins, Del I.

Related Names

Best, Roger J.
Mothersbaugh, David L.

Language(s)

English

Published

Boston : McGraw-Hill/Irwin, c2007.

Edition

10th ed.

Subjects

Consumer behavior > Consumer behavior / United States > Consumer behavior / United States / Case studies.
Market surveys > Market surveys / United States.
Consumer behavior > Consumer behavior / United States.

Note

Title on accompanying CD-ROM label: DDB life style study for use with consumer behavior building marketing strategy

Physical Description

xxiv, 790 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)

ISBN

9780073101415 (CD-ROM)
0073101419 (CD-ROM)
0071109153 (pbk.)
0071106685
0073101370 (book : alk. paper)
0073261548 (book & CD-ROM)

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