Marketing research :
measurement & method : a text with cases /
Donald S. Tull, Del I. Hawkins.

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Main Author: Tull, Donald S.
Related Names: Hawkins, Del I.
Language(s): English
Published: New York : Macmillan ; c1990.
Edition: 5th ed.
Subjects: Marketing research
Marketing research > Marketing research / Case studies.
Marketing research.
Case studies
Physical Description: xxii, 836 p. : ill. (some col.) ; 24 cm.
ISBN: 0024218219
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