Consumer behavior :
implications for marketing strategy /
Del I. Hawkins, Kenneth A. Coney, Roger J. Best.

Description

Main Author

Hawkins, Del I.

Related Names

Best, Roger J.
Coney, Kenneth A.

Language(s)

English

Published

Dallas, Tex. : Business Publications ; 1980.

Subjects

Market surveys > Market surveys / United States.
Consumers > Consumers / United States.

Note

Includes bibliographical references and indexes.

Physical Description

xv, 548 p. : ill. ; 25 cm

ISBN

0256022909

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