Marketing research :
measurement and method : a text with cases /
Donald S. Tull and Del I. Hawkins.

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Main Author
Tull, Donald S.
Related Names
Hawkins, Del I.
Language(s)
English
Published
New York : Macmillan Pub. Co. ; c1987.
Edition
4th ed.
Subjects
Marketing research > Case studies.
Marketing research.
Physical Description
xvi, 845 p. : ill. ; 24 cm
ISBN
0029468108
002421910X
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