Market-based management :
strategies for growing customer value and profitability /
Roger J. Best.

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Main Author: Best, Roger J.
Language(s): English
Published: Upper Saddle River, NJ : Prentice Hall, c1997.
Subjects: Marketing > Marketing / Management.
Physical Description: xxiii, 424 p. : ill. ; 23 cm.
ISBN: 0131064851
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