International marketing /
Michael R. Czinkota, Ilkka A. Ronkainen.

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Main Author
Czinkota, Michael R.
Related Names
Ronkainen, Ilkka A.
Language(s)
English
Published
Fort Worth : Dryden Press, c1995.
Edition
4th ed.
Subjects
Export marketing.
Note
One folded col. map in pocket.
Physical Description
xxix, 815 p. : ill., maps (some col.) ; 27 cm.
ISBN
0030983428
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