Readings in global marketing /
edited by Michael R. Czinkota and Ilkka A. Ronkainen.

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Related Names
Ronkainen, Ilkka A.
Czinkota, Michael R.
Language(s)
English
Published
London ; Dryden Press, 1995.
Subjects
Export marketing.
Physical Description
xv, 408 p. : ill. ; 25 cm.
ISBN
0030990084 (pbk.)
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