International marketing strategy :
environmental assessment and entry strategies/
Michael R. Czinkota, Ilkka A. Ronkainen

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Main Author
Czinkota, Michael R
Related Names
Ronkainen, Ilkka A
Language(s)
English
Published
Fort Worth : Dryden Press, c1994
Subjects
Export marketing > United States
Physical Description
x, 353 p. : ill. ; 24 cm
ISBN
0030983738
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Limited (search only)   University of California