Global marketing /
Michael R. Czinkota, Ilkka A. Ronkainen

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Main Author: Czinkota, Michael R
Related Names: Ronkainen, Ilkka A
Language(s): English
Published: Fort Worth, TX : Dryden Press, c1996
Subjects: Export marketing
Physical Description: 648 p. : ill. (some col.) ; 26 cm
ISBN: 0030106494
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