The global marketing imperative /
Michael R. Czinkota, Ilkka A. Ronkainen, John J. Tarrant.

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Main Author
Czinkota, Michael R.
Related Names
Tarrant, John J.
Ronkainen, Ilkka A.
Language(s)
English
Published
Lincolnwood, Ill., USA : NTC Business Books, c1995.
Subjects
International business enterprises > Management.
Export marketing > Management.
Physical Description
viii, 308 p. : ill. ; 24 cm.
ISBN
0844235504
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