Marketing management /
Peter R. Dickson.

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Main Author: Dickson, Peter R.
Language(s): English
Published: Fort Worth : Dryden Press, c1997.
Edition: 2nd ed.
Subjects: Marketing > Marketing / Management.
Physical Description: xxxiv, 813 p. : col. ill. ; 27 cm.
ISBN: 0030177421
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Limited (search only)	Pennsylvania State University

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