Marketing management /
Russell S. Winer.

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Main Author: Winer, Russell S.
Language(s): English
Published: Upper Saddle River, N.J. : Prentice Hall, c2000.
Subjects: Marketing > Marketing / Management.
Physical Description: xxiv, 551 p. : col. ill. ; 26 cm.
ISBN: 0321046560 (pbk.)
0321014219
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