Marketing management

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050 0 0 ‡aHF5415.13 ‡b.D48 1997
100 1 ⊔ ‡aDickson, Peter R.
245 1 0 ‡aMarketing management / ‡cPeter R. Dickson.
250 ⊔ ⊔ ‡a2nd ed.
260 ⊔ ⊔ ‡aFort Worth : ‡bDryden Press, ‡cc1997.
300 ⊔ ⊔ ‡axxxiv, 813 p. : ‡bcol. ill. ; ‡c27 cm.
490 0 ⊔ ‡aThe Dryden Press series in marketing
504 ⊔ ⊔ ‡aIncludes bibliographical references and indexes.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aMarketing ‡xManagement.
CID ⊔ ⊔ ‡a012274774
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