Marketing management /
Michael R. Czinkota, Masaaki Kotabe.

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Main Author: Czinkota, Michael R.
Related Names: Kotabe, Masaaki.
Language(s): English
Published: Cincinnati : South-Western College Pub., c2001.
Edition: 2nd ed.
Subjects: Marketing > Marketing / Management > Marketing / Management / Case studies.
Marketing > Marketing / Management.
Physical Description: xxv, 598 p. : col. ill. ; 28 cm.
ISBN: 0324022034 (hardcover)
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